owners Steve and Anita Roelofs
Steve and Anita Roelofs are the new owners of Automotive Equipment Specialists in downtown Comstock Park. They haven’t made any big changes yet, and one thing they say they will never change is the company’s commitment to customer care.
“I came from the retail industry, so I’m customer oriented,” said Steve. “We’ll focus on our commitment to our customer base…the best service we can give them. “Without them (our customers) we’re nothing.”
The Roelofs bought AES last year from Tom Hofstra when he retired after thirty years with the company, nineteen of them as owner. Steve, who has worked at AES since 2001, said he wanted to purchase the business “to prosper it.” The goal, he said, is “to grow the business slow and steady.” He previously worked in the grocery retail industry. Anita had owned a hair salon for 16 years, which gave her business expertise, and, after closing it, rented a chair in another salon. She retired from that to come to AES, located at 3800 West River Drive, to manage the office and do the accounting.